The retail landscape today looks quite different than it did a decade ago. How customers are making purchasing decisions and buying items has changed significantly.… Read More »How Retailers Are Answering the Age of Consumer-Driven Retail
When it comes to retail success, the sales floor has always played a pivotal role. This hasn’t changed, but the sales floor itself has transformed dramatically since the rise of the digital age. Using new technologies, retailers can now use software to track data, and real-time analytics to maximize sales. Here are 5 brilliant ways cloud-based systems create a more efficient sales floor.
How motivated and engaged are your associates? If a customer walks into a random store, what are the chances they will receive excellent customer service? Will they walk away having had a positive personal experience with your brand?
How do you begin to benchmark the quality of service, and what can you do to improve?
If you identify and focus on improving customer service metrics, you’ll improve not just your revenues, but the motivation and satisfaction of your associates. Here’s how both you and your store staff can win big.
Last week we did a Black Friday recap that took a look at how much was spent, the longer “Black Friday season”, and the effects of e-commerce. Then we came across this great infographic that summarized the results of the Thanksgiving through Cyber Monday shopping days. It further backs up what we just reported:
Spending is slightly up, but online shopping is increasing while in-store shopping is taking a hit.
Do you have a queue management strategy? If not, you could be putting your store in bigger risk than you realize.
Out of the top 10 experiences where people wait, the retail store checkout lines were the second most frustrating only behind having to wait at the hospital, according to NCR Corp.
It’s not the wait time itself that’s so frustrating. It’s the experience of standing in line.
In a robust queue management strategy, your focus is not on reducing the wait time as much as it’s on improving your customer’s experience while standing in a queue. By ignoring the customer’s experience, you’re taking a gamble.
Brick and mortar retail is constantly challenged by the state of digital competition which has caused many physical retailers to fail. As more consumers turn to on-line shopping, traditional retail stores must find ways to integrate their offerings with the online experience to go beyond satisfying their customers basic needs. What can retail stores do to compete?
There’s a popular saying in the business community:
What gets measured, gets done.
It’s as true for stock performance as it is for an in-store promotion. It’s also one area where online retailers currently have an edge over their brick and mortar competitors. Online, it’s easy to track every step of a consumer’s shopping trip, from the landing page right through to the payment.
Can you replicate the sophisticated metrics used on the web to increase sales in the store? Absolutely! It all comes down to people counting.