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Want More Sales? Don’t Forget About Dads!

For too long, fathers have been represented in the media as the bumbling guy who waits outside the fitting room. He holds mom’s purse while she gets down to the important business caring for the family, handling all of the back to school shopping for the kids and leaping tall buildings in a single bound.

It’s a metaphor that has seen dads portrayed as the butt of many jokes, but is it true?

When it comes to shopping, are fathers firmly planted in the passenger’s seat?

If you don’t think so, the latest research on the shopping habits of fathers from Young & Rubicam (Y&R) may surprise you.

While advertisers and retailers have been busy falling over themselves trying to entice moms, dads have been big spenders all along.

Whoops!

Read More »Want More Sales? Don’t Forget About Dads!

5 Retail Apparel Management Software Tools You Need to Know

Technology is always changing the nature of sales and shopping throughout the market. However, even with the popularity of online shopping, it is important to remember that a lot of shoppers still come into stores looking for a better customer service experience. It is crucial to provide our customers with the best service possible whenever they are in our stores. With this in mind, it is important to find tools that help keep our stores up to date and help us create the best shopping experience for our customers.

Read More »5 Retail Apparel Management Software Tools You Need to Know

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5 Companies Using iBeacon Technology to Earn More Money

It’s only been two years since Apple unveiled its iBeacon Bluetooth transmitter technology at the 2013 Worldwide Developer’s Conference. However, a number of major companies and brands have already been using beacons to provide their customers with new and exciting location-based services.

So far, most customers and companies haven’t yet figured out how to embrace iBeacon on a wide scale. The technology presents a number of challenges, namely in that customers need to have Bluetooth enabled and have a brand’s app installed in order to receive promotional offers and other location-based services.

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Read More »5 Companies Using iBeacon Technology to Earn More Money

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2 Retail Technology Solutions That Improve ROI

What areas of your store are your customers drawn to? How long do customers spend in each area of your store? How does your store layout, product selection, and staffing affect sales revenue?

Do you know the answers to these questions? If your response is no, do you know how to get the answers?

Two of the potential retail technology solutions you need to investigate are heat map technology and full path analysis. 

A heat map will provide you with a detailed understanding of traffic throughout the store. Knowing how customers navigate the store, what products draw attention, which areas tend to be the most frequently visited, and which departments are cross-shopped, can reveal where to focus marketing efforts and design concepts.

When it comes to B2C advertising and marketing, the behavior of your customers is one of the most important factors to consider when your aim is to optimize and improve your sales. Ines Gregoria, Decibal Insight

Full path analysis helps retailers analyze the overall shopping trip by providing a detailed understanding of the customer’s entire experience. This helps determine how each store’s layout, staff interaction, product selection, and pricing affects overall sales.

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Read More »2 Retail Technology Solutions That Improve ROI

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5 Things Retailers Need to Know About RFID Technology

What if you could decrease your online order cancelations by 60%? That’s exactly what one children’s clothing retailer was able to do using radio-frequency identification (RFID) technology to reduce online out-of-stocks.

However, RFID goes beyond reducing online out-of-stocks. It provides an all-encompassing improvement to inventory accuracy, sales, margins, and expedited returns, according to a research study at Auburn University.

It’s these kinds of RFID benefits that have retailers giving this technology a much closer look.

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Read More »5 Things Retailers Need to Know About RFID Technology

5 Things You Need to Know About Beacons Technology

If you want to stay competitive in the retail apparel industry, you have to embrace new retail technology—especially technology that syncs the mobile and in-store experience for your customers.

Some companies have been slow to introduce mobile-friendly technology into their stores for fear of hurting the retail experience. Many big box retailers have made the switch in 2015, however, because they’ve found that sophisticated mobile technology can lead to:

  • Greater brand visibility
  • Increased customer engagement
  • More foot traffic and sales in brick and mortar.

One of the most advanced forms of mobile-friendly technology to hit the market in recent years is beacon technology.

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Read More »5 Things You Need to Know About Beacons Technology

Keyboard to the Car: Buying Online, Picking-Up in the Store

Has your clothing company recently launched a Buy Online, Pickup in Store policy? Has this idea proven itself to be an inspiration or an impediment?

Buy Online, Pickup In-Store: The BOPIS Strategy

It is such a simple idea: sync inventories to networks and search engines, provide consumers with virtual shopping carts and then let them reap the rewards of online shopping and in-store pickups.

Convenience serves as the cornerstone of this next-generation marketing.

The Buy Online, Pickup In-Store (BOPIS) strategy promises to be the salvation of retailers – and with good reason. It delivers undeniable value to customers, and this translates to stronger sales and improved relationships.

Despite the appeal of next-day delivery, the physical store still bests the online model by delivering what consumers value above all else — instant ownership – Lee Peterson, executive vice president of Brand, Strategy & Design at WD Partners.

Nothing is perfect, however, and BOPIS is no exception. Challenges counter every advantage, forcing companies to examine thoroughly whether this tactic should be implemented or ignored. Let’s find out!

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Read More »Keyboard to the Car: Buying Online, Picking-Up in the Store

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10 Ways Retailers Can Stop Leaving Money on the Table

Do you know what you need to do to create lifelong customers? Want to know what retail technology industry leaders are using to help maximize their profits and build customer loyalty?

Smart retailers are always looking for ways to increase profits. These 10 strategies will help you stop leaving money on the table.

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Read More »10 Ways Retailers Can Stop Leaving Money on the Table

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