Skip to content

Alert Tech Staff

Why You Need a Fitting Room Process – It’s the Star of the Show!

We’re on a mission to help you understand how to make fitting rooms better. This is the second of a three-part series intended to provide the basics of a great fitting room experience. This post focuses on the need for a defined fitting room process.

For customers, shopping for apparel should be a lot like eating a fine meal. The friendly greeting at the entrance is like a cocktail before dinner. A good layout to the sales floor is like an appetizer. To the surprise of many, the main course is actually the fitting room. It’s the star of the meal…er, shopping experience. A pleasant experience at the cashwrap is the dessert, or sherry after dinner if that’s what floats your boat.

Sure, the whole experience is important, but it’s the main course, or, in this case, the fitting room, that’s going to leave a lasting impression. Ultimately, in the retail transaction process, the fitting room is the moment where a go/no-go decision on a purchase is made.

With that in mind, it becomes clear that sales associate training and any adjustments to the store layout should be designed to direct customers to the fitting room.

Read More »Why You Need a Fitting Room Process – It’s the Star of the Show!

How to Make a Fitting Room Presentable

We’re on a mission to help you understand how to make fitting rooms better. This is the first of a three-part series intended to provide the basics of a great fitting room experience. The initial focus is on ensuring fitting rooms are presentable.

If you have been following along with us for a little while, you’re probably starting to come around to the idea that fitting rooms are important. Really important. Because this tiny room is where the customer makes their buying decision, it’s really one of the most critical elements to retail success.

And yet the fitting room, where the success or failure of the retail transaction hangs precariously in the balance, is often among the most neglected areas of the store. Think about it:

Is there another area of the store that’s so completely void of technology, either to support the fitting room process or to collect invaluable consumer data?

Once you accept that the current approach to the fitting room experience is, in most cases, completely broken, you can start doing something to address it.

Read More »How to Make a Fitting Room Presentable

Impact of Fitting Room Call Buttons

Will Customer Satisfaction Increase Significantly From Installing Call Buttons?

It’s good to be skeptical when reading about sales technology on the internet. For example, you may be wondering if there is any way to know if the push of a call button can affect sales. You may also wonder how we can measure the relationship between the presence of fitting room call buttons and increased sales.

As it turns out, there are many ways to measure the effectiveness of call buttons on the bottom line. Some are pretty sophisticated and require an upfront investment, but we’ll get to those in a little while. First, let’s have a look at ways to measure the “quick wins” that can come with the addition of this relatively straightforward technology to fitting rooms.

Read More »Will Customer Satisfaction Increase Significantly From Installing Call Buttons?

3 Reasons Why You Need to Know How Many Shoppers Visit Your Fitting Rooms

When they’re considering installing call buttons in fitting rooms, larger retailers often ask, “Do your call buttons know how many people went into the fitting rooms in the first place?” That’s a great question! After all, some retailers may never have considered the number of fitting room visits would be an important component of developing a sound retail sales strategy.

There are at least three excellent reasons why you need to keep detailed statistics about your fitting room usage.

Read More »3 Reasons Why You Need to Know How Many Shoppers Visit Your Fitting Rooms

In-Store-Apparel-Retail-Analytics-Cover

In-Store Retail Analytics Guide [Free Download]

In-Store-Apparel-Retail-Analytics-Cover Physical stores give consumers a place where they can come in and experience a brand in person. These stores are pivotal not just in creating your brand experience, but in connecting with a customer and establishing brand loyalty for the long haul. However, physical retail stores come with many expenses.

  • How can you optimize the store experience to increase customer satisfaction?
  • How can you use retail analytics to provide insights that allow you to improve your in-store strategies to drive ROI?

Read More »In-Store Retail Analytics Guide [Free Download]

fitting room who and what mystery resolved

The “Who” and “What” Fitting Room Mystery Solved

As a retail apparel company, your list of priorities needs to stay consistent from day-to-day.

  • You need to promote your products effectively so you can increase in-store traffic.
  • You need to ensure your sales associates practice exceptional customer service on the sales floor to improve the customer experience.
  • And, above all, you need to do whatever is necessary to drive shoppers to the fitting room in your store.

Read More »The “Who” and “What” Fitting Room Mystery Solved

How to Stand Out by Utilizing Modern Retail Technologies

Are you ready to update your customer shopping experience? Here’s how you can use modern retail technologies to differentiate your brand.

With the growing amount of competition on the retail landscape—thanks largely to the number of customers who are shopping online instead of at brick-and-mortar retailers—it is no longer enough for your store to merely sell quality products and services.

On the contrary, today the most successful retailers out there are also engaging their customers on intellectual and emotional levels.

Said another way, emphasizing a unique and satisfying customer experience is one of the best ways that brick-and-mortar retail stores can continue to draw shoppers who might otherwise opt to shop online.

Ask yourself this: why do so many people buy coffee at Starbucks instead of just buying Starbucks-brand coffee grounds at the grocery store?

Opting to visit a Starbucks location and order a drink there is not only less convenient and more time-consuming than brewing coffee at home, but it is also markedly more expensive.

The catch, though, is that Starbucks, instead of trying to compete with home-brewed coffee on cost (not a feasible option) have focused instead on creating a stellar and customized customer experience. From friendly and personal baristas to a comfortable store atmosphere established by familiar aesthetics and good music, Starbucks’ success is as much about the customer experience as it is about the product.

Read More »How to Stand Out by Utilizing Modern Retail Technologies

How to Avoid the Dreaded Re-dress

It’s no secret that the fitting room is the single most important area of any successful retail apparel business. Customers can visit your website, follow you on social media platforms and browse your stores all day long, but unless they make routine visits to your fitting room to try on clothes, they will never contribute significantly to the revenue of your company.

Over the years our company has worked extremely hard to create technology that drives in-store traffic for retailers, gets customers off the sales floor and into the fitting room, tracks important fitting room metrics, and perhaps most importantly—improves the fitting room experience of each and every customer.

We’ve used various analytic tools to help retailers better manage the fitting room experience of their customers, but one of the most effective ways we’ve found is through the installation of fitting room call buttons.

Read More »How to Avoid the Dreaded Re-dress

Want More Sales? Don’t Forget About Dads!

For too long, fathers have been represented in the media as the bumbling guy who waits outside the fitting room. He holds mom’s purse while she gets down to the important business caring for the family, handling all of the back to school shopping for the kids and leaping tall buildings in a single bound.

It’s a metaphor that has seen dads portrayed as the butt of many jokes, but is it true?

When it comes to shopping, are fathers firmly planted in the passenger’s seat?

If you don’t think so, the latest research on the shopping habits of fathers from Young & Rubicam (Y&R) may surprise you.

While advertisers and retailers have been busy falling over themselves trying to entice moms, dads have been big spenders all along.

Whoops!

Read More »Want More Sales? Don’t Forget About Dads!

About us

Industries

Products

Get in Touch

Learn More

© 2021 Alert Tech. All Right Reserved.