Measuring customer engagement in retail stores is common practice. Many stores monitor foot traffic and use visitor counts to help determine store performance. While this… Read More »Measuring Customer Engagement in Retail Stores
Consumer Behavior is Evolving There has been a fundamental shift in consumer behavior in regards to how products and services are consumed. It’s easy to… Read More »Consumer Behavior Is Changing the Landscape of Retail
The twenty-first century has had a significant impact on the way people shop, especially when it comes to clothing and accessories. This leaves retailers asking… Read More »Millennial Women Tell Retailers How to Improve the Shopping Experience
How people shop, research, and buy products is changing faster now than ever before. In order for retailers to survive and scale during these tumultuous… Read More »Four Things Retailers Can Do to “Keep up” with Changing Consumer Preferences
I recently came across an article titled “Retail Reframe: Death by ‘Slow No’” written by retail speaker and strategist Carol Spieckerman. In the post, Spieckerman… Read More »“Slow No” Is Quickly Killing Retail
The retail landscape today looks quite different than it did a decade ago. How customers are making purchasing decisions and buying items has changed significantly.… Read More »How Retailers Are Answering the Age of Consumer-Driven Retail
As the online eCommerce boom moves steadily onward, more brick-and-mortar stores are closing their doors because their brand must downsize to be financially sustainable. While… Read More »Make Data-Driven Decisions When Rightsizing Retail Stores
Relatively speaking, the fitting room is one of the smallest areas of any retail store. These unobtrusive rooms are often tucked away in the back, and as a retailer, you could easily forget all about them. That is, until you understand the importance of this small-but-mighty area of the store.
For example, did you know that fitting rooms are key to increased sales and decreased returns? Let’s look at why the fitting room is crucial to retail performance.
[Tweet “The small-but-mighty fitting room is crucial to #retail performance.”] Read More »Why is the Fitting Room so Important in Retail Analytics?
Finally! Kristin sealed up the last envelope with invitations to her sister Sarah’s bridal shower. This was going to be a huge event!
Her sister was marrying the man of her dreams. Kristin loved the pair as a couple and couldn’t wait to see them walk down the aisle… this wedding was going to be one for the record books. Or, her record books anyway.
Sarah was marrying a man from India. The pair decided to hold a traditional Indian wedding with intermittent glimpses of the American culture where Sarah was raised. The entire affair would last four days.
Kristin was in charge of the bridal shower. That she could handle.
As she finished addressing the last envelope, she was excited for the next task on her to-do list – shopping!
Read More »Why Customers Get Educated Online but Buy In-Store
It’s a scary thought for many retailers. Brick and mortar retail could end, as we know it, as more people turn to the Internet to shop online. Not so, according to The State of Retail 2015 report by TimeTrade.
TimeTrade compiled a report on the state of consumer behavior, gathering details about how shoppers shop and buyers buy.
The company looked at the psychology behind in-store shopping compared to online shopping. They examined modern consumer preferences and compared these to how well brick and mortar stores will fair going forward.
The results were encouraging for brick and mortar retailers. Here are some of the highlights.
Read More »Is the Death of Brick and Mortar Retail on the Horizon? No, and Here’s Why
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