Measuring customer engagement in retail stores is common practice. Many stores monitor foot traffic and use visitor counts to help determine store performance. While this… Read More »Measuring Customer Engagement in Retail Stores
When you’re ready to try a new process or technology, how do you select your ‘test’ stores?
If you’re like many retailers we talk to, you’re focusing exclusively on testing pilot programs in a select group of probably top performing stores. Although this is a good place to start, there are definite downsides to this approach. Depending on the goals of your pilot project, these drawbacks can be significant.
Read More »Why Running Pilot Programs in (Only) Your Top Stores is a Huge Mistake
When it comes to retail success, the sales floor has always played a pivotal role. This hasn’t changed, but the sales floor itself has transformed dramatically since the rise of the digital age. Using new technologies, retailers can now use software to track data, and real-time analytics to maximize sales. Here are 5 brilliant ways cloud-based systems create a more efficient sales floor.
Read More »5 Brilliant Ways to Use the Cloud on the Sales Floor
In August 2015, Retail Vision published a post on their website with predictions for the future of retail from 42 retail industry experts, including our own Marge Laney. From that post, Retail Vision also created an infographic that highlights 20 of the most intriguing responses.
Ready to learn what 20 of the top retailers of the world had to say?
In the days of yore, people defined luxury by marble fixtures, gold enhancements, and high-tech amenities. In those days, high tech meant easy access to a bedside button that instantly called for the maid or butler to show up at your beck and call.
Today, luxury feels a little bit different. It’s defined as fancy cars, opulent homes, and other types of high-tech amenities. The one thing that hasn’t changed is the expectation.
People who live in luxury expect quality service. These people demand individualized attention and help when they need it and where they need it. In a clothing store, this can mean having the same bedside button in a fitting room, so an associate is available at their beck and call.
On the surface, a doorbell doesn’t sound luxurious. Dig a little deeper and you’ll realize why it’s so in-demand in every shop from intimate boutiques to high-end department stores.
You go to great lengths to hire the best. You peruse resumes, interview, and train. You invest a lot in your employees and for good reason. The team you hire acts as your brand’s face to the customer. If they don’t perform well, your store doesn’t perform well.
Read More »How to Balance Employee and Customer Satisfaction
With the allure of eCommerce, brick and mortar stores can seem less relevant. But – particularly when it comes to apparel – physical stores remain incredibly relevant. Consider too that America’s top apparel stores all have a strong brick and mortar presence.
Traditional stores no longer define retail. Apparel retailers now flourish online, with customers flocking daily to the web to browse and price shop. The eCommerce trend continues to grow, with analytics firm comScore reporting a staggering $53.3 billion worth of sales in November and December of 2014 alone.
Why then do brick and mortar stores remain viable options for retailers?
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