How to Reduce Retail Apparel Returns

Each year, The Retail Equation releases a survey covering “Consumer Returns in the Retail Industry.” In 2015, perhaps the most notable stat was “Returns as percentage of total sales,” which came in at 8% according to the National Retail Federation (NRF).

That is of particular significance when you consider this: the total industry sales as tracked by NRF equated to $3.256 trillion. Which means that 8% of that sizable figure is $260.5 billion. Now, imagine if the industry could get even just some of that money back.

That’s an industry average; what are your annual sales figures and revenues? Are you hitting your targets and goals for growth and earnings? What would it do for your company if you were to add back even half of that 8%?

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The Best Technologies to Use in the Fitting Room

When you think of fitting room technology, does Rebecca Minkoff come to mind?

This stylist has partnered with eBay to put together one of the most jaw-dropping fitting room experiences. The rooms are complete with personalized kinetic sensors and tracking systems to get to know customers on a deeper level.

For most retailers, the idea of adding technology to a fitting room feels far-fetched. This is where most retailers are sorely mistaken.

Technology isn’t something to be afraid of in retail. It’s something to embrace.

Many retailers worry about adding technology because of the cost or extravagance. Still, some of the best technologies to use in a fitting room are simple and highly effective. They drive sales and improve customer’s experiences.

The first step, is knowing what you need and what makes the most sense for your brand.

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What People Are Saying About Fit Happens

I’ve been excited at how many great press mentions Fit Happens has been getting lately! A great many thanks to Margo Myers for helping make this happen.

It really is a passion of mine – the fitting room is the most valuable real estate in the store, and far too many retailers fail to utilize it anywhere near capacity.

(Haven’t had a chance to read Fit Happens yet? Download a free chapter now.)

Want to learn more about harnessing the power of retail technology?

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Retail Expert Marge Laney Launches Mission to Improve Fitting Rooms, Increase Sales

Fit Happens: Analog Buying in a Digital World will Change Retail Conversations

Fitting room expert and Alert Tech CEO Marge Laney is on a one-woman mission to improve fitting rooms in retail apparel stores. From dim lighting to bad mirrors, poor design and a lack of service, Laney is launching her new book, Fit Happens; Analog Buying in a Digital World to prompt new conversations retailers are having about their in-store experience.

“The fitting room is every apparel retail store’s most valuable square footage,” said Laney. “It’s where your customers make their decision to buy. But it’s often overlooked as a revenue generator and opportunity for customer engagement.”

Want to learn more about harnessing the power of retail technology?

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