Last week we did a Black Friday recap that took a look at how much was spent, the longer “Black Friday season”, and the effects of e-commerce. Then we came across this great infographic that summarized the results of the Thanksgiving through Cyber Monday shopping days. It further backs up what we just reported:
Spending is slightly up, but online shopping is increasing while in-store shopping is taking a hit.
2015 Thanksgiving Shopping Results
Courtesy of GoDataFeed.com
Summary of 2015 Thanksgiving Shopping Results
Thanksgiving Day
- 12.5% increase in online sales revenue
- 10.8% increase in the number of sales transactions
- 9% increase in online spending
- 1.5% increase in average order value
- Brick and mortar sales down $200M from 2014
- Average online order value was $162
[Tweet “Online #Retail Can Give Thanks for 2015 Thanksgiving Shoppers @alerttechinc”]
Black Friday
- Brick and mortar sales down $1.2B from 2014
- Online sales increased 14%
- 74 million Americans shopped in stores, but 75 million shopped online
Cyber EveryDay
- Largest online sales day in history with $3B in sales revenue
- 16% increase in sales
- Average online order value was $133
- 20.3% average savings
- Total of $11B in online sales from Thanksgiving through Cyber Monday.
Conclusion
Brick and mortar stores must fight harder than ever for an ever decreasing number of in-store shoppers. Be sure you know how to get the highest possible returns from your brick and mortar store.
[xyz-ihs snippet=”TOFU2-Retail-Analytics”]
