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How to Avoid Designing a Dressing Room That Makes People Look Fat

As the owner or operator of a clothing retail store, the moment where a customer heads off to the fitting room with a selection of different items is an incredibly promising one. If a person likes a piece of clothing enough to go try it on, that means they are very seriously considering a purchase. However, it also means that what happens in the fitting room can make or break a sale for your store, and too often, what happens in the fitting room isn’t something the customer likes.

I’m talking about the way that a fitting room—between lighting, room color, room size, and mirror quality—can make a huge difference in how a person looks in the garments they are trying on. A recent Buzzfeed article and photo essay called “Here Is What The Same Person Looks Like In Dressing Rooms For 20 Different Stores” showed, with fascinating photographic detail, just how different a person wearing the same clothes can look under the conditions of various different retail store dressing rooms. The piece is a must-read for any clothing retail store owner.

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shopping habits of women

What Women Really Want When Shopping for Clothes

Alert Tech recently hired a retail technologist to perform an informal survey of two dozen women between 19 and 33. The goal of this study was to get inside the female buyer’s mind and understand how women shop.

The results were quite telling. After learning about shopping habits and retail preferences, the findings gave retailers a lot of significant data to use in their store.

Here are some of the most compelling findings from the survey.

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5 Retail Apparel Management Software Tools You Need to Know

Technology is always changing the nature of sales and shopping throughout the market. However, even with the popularity of online shopping, it is important to remember that a lot of shoppers still come into stores looking for a better customer service experience. It is crucial to provide our customers with the best service possible whenever they are in our stores. With this in mind, it is important to find tools that help keep our stores up to date and help us create the best shopping experience for our customers.

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The 7 Best Retail Clothing CEOs to Work For

The CEO has the power to make or break their brand, and often the CEO is leading the charge to redefine what makes their company unique. The values, goals and ideals of the CEO trickle down into every store. Perhaps those most aware of these changes are the employees, who are impacted on a daily basis by the actions of their CEOs.

According to their employees, here are 7 of the best retail CEOs in the fashion industry today, along with their employee approval ratings:

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How to Fix Broken Fitting Rooms with In-Store Analytics

In the history of mankind, has anyone ever been inspired by the words “good enough?” When sales are meeting expectations and staff turnover rates are relatively low, it’s easy for retail managers to get comfortable.

But as we all know, there is always room for improvement!

For example, did you know that 5% of fitting room users abandon their purchase because of a poor experience at the1 moment of truth? Maybe they needed another size, and there was nobody there to help them, or perhaps the long lines to try on their apparel purchase put them off entirely.

Think about what a 5% increase in paying customers might look like during an annual performance appraisal! But how do you tap into that pool of lost sales and turn things around?

By using in-store analytics to improve the fitting room experience!

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ibeacon retail technology

5 Companies Using iBeacon Technology to Earn More Money

It’s only been two years since Apple unveiled its iBeacon Bluetooth transmitter technology at the 2013 Worldwide Developer’s Conference. However, a number of major companies and brands have already been using beacons to provide their customers with new and exciting location-based services.

So far, most customers and companies haven’t yet figured out how to embrace iBeacon on a wide scale. The technology presents a number of challenges, namely in that customers need to have Bluetooth enabled and have a brand’s app installed in order to receive promotional offers and other location-based services.

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America’s Top 10 Brick & Mortar Apparel Stores

With the allure of eCommerce, brick and mortar stores can seem less relevant. But – particularly when it comes to apparel – physical stores remain incredibly relevant. Consider too that America’s top apparel stores all have a strong brick and mortar presence.

The Online Revolution

Traditional stores no longer define retail. Apparel retailers now flourish online, with customers flocking daily to the web to browse and price shop. The eCommerce trend continues to grow, with analytics firm comScore reporting a staggering $53.3 billion worth of sales in November and December of 2014 alone.

Why then do brick and mortar stores remain viable options for retailers?

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retail technology solutions

2 Retail Technology Solutions That Improve ROI

What areas of your store are your customers drawn to? How long do customers spend in each area of your store? How does your store layout, product selection, and staffing affect sales revenue?

Do you know the answers to these questions? If your response is no, do you know how to get the answers?

Two of the potential retail technology solutions you need to investigate are heat map technology and full path analysis. 

A heat map will provide you with a detailed understanding of traffic throughout the store. Knowing how customers navigate the store, what products draw attention, which areas tend to be the most frequently visited, and which departments are cross-shopped, can reveal where to focus marketing efforts and design concepts.

When it comes to B2C advertising and marketing, the behavior of your customers is one of the most important factors to consider when your aim is to optimize and improve your sales. Ines Gregoria, Decibal Insight

Full path analysis helps retailers analyze the overall shopping trip by providing a detailed understanding of the customer’s entire experience. This helps determine how each store’s layout, staff interaction, product selection, and pricing affects overall sales.

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retail promotion analysis

5 Ways Retail Analytics Can Improve Store Performance

Do you offer consumer credit? Has your store recently lost customers after becoming the victim of fraud that caused a drop in consumer trust?

In today’s post you will learn 2 ways that retail analytics can minimize risks like fraud and 3 ways to use them to improve store performance. While many people focus on retail analytics as a tool to evaluate promotions, decide ideal pricing, determine product mix, and optimize store layout, it is also very useful for minimizing risk.

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