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Fitting room analytics

How to Make Sense of The Fitting Room Experience

Trying to redefine your sales? Searching for ways to strengthen your brand? Have you peeked into your fitting rooms lately?

Fitting Room Analytics Provide Crucial Insights

Tucked in the corner of your company is a series of tiny rooms. There, customers haul in endless trousers, tops, and accessories – all with the hopes of finding the perfect styles for the perfect prices.

Fitting rooms promise more than designer labels and wardrobe upgrades, though. They also provide crucial insights into your brand’s sales authority and customer appeal. Therefore, capturing fitting room analytics and studying them is essential. There are five key data points that fitting rooms offer. Let’s examine them now

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5 Things You Need to Know About Beacons Technology

If you want to stay competitive in the retail apparel industry, you have to embrace new retail technology—especially technology that syncs the mobile and in-store experience for your customers.

Some companies have been slow to introduce mobile-friendly technology into their stores for fear of hurting the retail experience. Many big box retailers have made the switch in 2015, however, because they’ve found that sophisticated mobile technology can lead to:

  • Greater brand visibility
  • Increased customer engagement
  • More foot traffic and sales in brick and mortar.

One of the most advanced forms of mobile-friendly technology to hit the market in recent years is beacon technology.

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Keyboard to the Car: Buying Online, Picking-Up in the Store

Has your clothing company recently launched a Buy Online, Pickup in Store policy? Has this idea proven itself to be an inspiration or an impediment?

Buy Online, Pickup In-Store: The BOPIS Strategy

It is such a simple idea: sync inventories to networks and search engines, provide consumers with virtual shopping carts and then let them reap the rewards of online shopping and in-store pickups.

Convenience serves as the cornerstone of this next-generation marketing.

The Buy Online, Pickup In-Store (BOPIS) strategy promises to be the salvation of retailers – and with good reason. It delivers undeniable value to customers, and this translates to stronger sales and improved relationships.

Despite the appeal of next-day delivery, the physical store still bests the online model by delivering what consumers value above all else — instant ownership – Lee Peterson, executive vice president of Brand, Strategy & Design at WD Partners.

Nothing is perfect, however, and BOPIS is no exception. Challenges counter every advantage, forcing companies to examine thoroughly whether this tactic should be implemented or ignored. Let’s find out!

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How to Improve Sales With In-Store Analytics

It’s no secret that online retailers have almost universally adopted the practice of using analytics to improve sales. When you can track a customer from the moment they hit the landing page all the way through to the end of their purchase, why wouldn’t you?

Comparable versions of the sophisticated analytics used by online stores are also available to brick and mortar retailers. They’re just not used anywhere near as much as they are online.

If you knew you could improve sales through the use of in-store analytics, would you implement a few new tools to measure what’s going on in the store? Of course you would!

In case you need a little convincing, here are just a few of the ways in-store analytics can help increase sales.

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3 Reasons You Really Should Lock Your Fitting Rooms

Many retailers are reluctant to adopt the practice of locked fitting rooms. For one thing, it necessitates the need for a fitting room attendant or a set of keys for every sales associate. There is also the perception that it’s a barrier to customers who just want to try something on without finding a sales associate first.

If you belong to this school of thought, we have some bad news for you: It could be costing you a lot of money.

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5 Tested Best Practices for Retail Analytics

You know you can’t make guesses when it comes to your customers, just as you can’t guess what type of apparel is in fashion for the current season. When you’re in the retail industry, everything needs to be calculated carefully to maximize your units per transaction, average dollar sales and improve your brand identity among your potential buyers and existing customers.

An effective retail analytics campaign can:

  • reveal the problems your customers are facing
  • uncover the concerns your store associates are facing
  • accurately analyze the behavior of your consumers
  • use the data generated to help increase brand awareness, as well as customer loyalty and retention rates.

If you’re searching for the ingredients required for an effective retail analytics campaign, check out the following five best practices.

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5 Amazing Uses of People Counting

There’s a popular saying in the business community:

What gets measured, gets done.

It’s as true for stock performance as it is for an in-store promotion. It’s also one area where online retailers currently have an edge over their brick and mortar competitors. Online, it’s easy to track every step of a consumer’s shopping trip, from the landing page right through to the payment.

Can you replicate the sophisticated metrics used on the web to increase sales in the store? Absolutely! It all comes down to people counting.

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10 Ways Retailers Can Stop Leaving Money on the Table

Do you know what you need to do to create lifelong customers? Want to know what retail technology industry leaders are using to help maximize their profits and build customer loyalty?

Smart retailers are always looking for ways to increase profits. These 10 strategies will help you stop leaving money on the table.

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Fit Happens – Free Chapter Filled With Fitting Room Data & Optimization Tips

fitting room data

Shopping may be digital, but the decision to buy is still an analog process requiring the customer to try-on before deciding to buy.

Marge Laney, CEO of Alert Tech, steps out of the boardrooms of Big Retail to talk truth about the places we take it all off.

Fit Happens illuminates the most important square footage in the store, and provides practical solutions that will transform every fitting room into the most productive square footage of every retail store.

Read More »Fit Happens – Free Chapter Filled With Fitting Room Data & Optimization Tips

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