You may not be aware how the cloud affects you as a retailer.
There is a vast quantity of data available to help retailers make informed business decisions. However, the majority of brands do not collect useful data, let alone understand how to make best use of that data.
The thought of a security breach of your store’s data is frightening. At Alert Tech, we go to great lengths to protect your data.
Read More »Keeping Your Retail Data Secure During a Test Pilot
If you’ve stored data on premises in the past, you may be concerned about using cloud-based storage for an Alert Tech pilot.
Here are some of the common concerns we hear:
These concerns have some validity. Let’s take a look at just how much.
Read More »Storing Data for Your Test Pilot: On Premise vs. Cloud
Each year, The Retail Equation releases a survey covering “Consumer Returns in the Retail Industry.” In 2015, perhaps the most notable stat was “Returns as percentage of total sales,” which came in at 8% according to the National Retail Federation (NRF).
That is of particular significance when you consider this: the total industry sales as tracked by NRF equated to $3.256 trillion. Which means that 8% of that sizable figure is $260.5 billion. Now, imagine if the industry could get even just some of that money back.
That’s an industry average; what are your annual sales figures and revenues? Are you hitting your targets and goals for growth and earnings? What would it do for your company if you were to add back even half of that 8%?
This brief interview with Alert Tech’s CEO Marge Laney highlights how most apparel retailers are focusing on the wrong thing when it comes to customer experience.
Marge shares what retailers really should be looking at if they want to prioritize profits.
How intimately familiar are you with your customer’s journey? Do you know what brings your customer into your store? Do you know what happens while she’s in your store to make or break her decision to buy from you? What about after she leaves – what can you do to help ensure she doesn’t return her purchase?
An analysis of your customer’s journey can leave you with valuable insights into areas of weakness/opportunity.
Read More »The Power of the Customer’s Journey (& How You Can Use it to Fix Your Fitting Rooms)
As a retailer, you’re well aware of the importance of customer service. Exceptional customer service has the ability to surprise and delight customers and improve your bottom line.
With supportive technology, you can not only surprise and delight your customers, but provide qualitative measures of customer service, so that your team can make adjustments as needed.
Read More »How to Use Technology to Surprise and Delight Your Customers
One of the biggest concerns with starting a pilot project is whether or not your teams will seamlessly adapt to the new systems. If your staff don’t adopt new habits and make full use of the new technology and systems, you’re leaving results on the table. This is where training is crucial.
To help you get the most out of your pilot project, here are the training and collateral materials Alert Tech provides during a pilot project.
Read More »What Training and Collateral Will You Need During a Pilot Project?
After a pilot project is complete, how do you evaluate success or failure. How do you know if your investment of time and money was worthwhile?
We will of course be analyzing much of the data along the way in order to adjust course, but after a pilot is complete we do a detailed analysis. Here are the crucial steps.
A new survey released by Mindtree challenges the idea that most shoppers do not like to be disturbed by sales associates, and highlights the power of human touch… Read More »Just How Important is Human Touch in the Shopping Journey
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