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Boost Sales with These Amazing Fitting Room Insights

As every major retailer knows, there are significant performance variations between locations. What few are able to explain, however, is exactly what factors explain the differences between low and high performing stores, and what levers they should be able to pull to increase store performance.

If you want to boost sales and delight customers, start by focusing on the basics. The following fitting room key performance indicators (KPIs) will shed light on those performance levers.

Read More »Boost Sales with These Amazing Fitting Room Insights

Missing Out on the Top Indicators of Fitting Room Success?

Savvy retailers know that the fitting rooms are one of the most critical areas of the store. After all, when a customer uses the fitting room, the chance they’ll make a purchase jumps to 67%, versus 10% for those who do not try their purchases on.

But how do you evaluate whether or not your fitting rooms are working as they should to turn shoppers into customers? Well, you can start by making sure you’re not missing out on the top key performance indicators (KPIs) for your fitting rooms.

Read More »Missing Out on the Top Indicators of Fitting Room Success?

The Dirty Truth About Magic Mirrors

Brick and mortar retail stores are looking for ways to incorporate technology in ways that improve customer experience and create measurable ROI. Especially appealing are technologies that lend themselves to a more omnichannel experience. Web makes retail easier! Metrics, analytics, insights galore.

  • What is the best way to do this?
  • Where does it make sense to connect the online to the in-store experience?
  • How can you readily incorporate the Internet of Things into your physical stores?

Theoretically, the “Magic Mirror” should be one answer to these questions.

There are a few different versions of these magic-machines, but they all rely on a complex recommendation engine that draw from catalog and in-store inventory, as well as allow in-store shoppers to save items to their in-store shopping cart.

Despite the bells and whistles, Magic Mirrors remain far from ubiquitous – or even common. Why hasn’t this “sexy” technology been more widely adopted?

And no- it’s not just because of the finger prints…

Read More »The Dirty Truth About Magic Mirrors

Implementing the Internet of Things in Retail: Challenges and Opportunities

It seems that wherever you look retailers are talking about implementing new technology to stay a few steps ahead of their competition.

Though there are a number of ways to implement technology into a retail setting, many retailers are beginning to place more attention on the Internet of Things (IoT). Why? Because it’s beginning to change the way businesses connect with their customers.

Read More »Implementing the Internet of Things in Retail: Challenges and Opportunities

How to Collect Data with Fitting Room Technology

At Alert Tech, we get a number of frequently asked questions about our fitting room technology. Two of the most common questions are:

  1. What is your system used for?
  2. How can it make my retail store more effective at providing a stellar customer experience?

I’ll break down the answer to the first question into the main hardware components:

  • fitting room occupancy sensors give retailers insight into an area where you can’t install cameras
  • call buttons allow shoppers to request sales assistance when they are already in the fitting room (Of course, there’s a lot more to it than that. You can read more about what kinds of customers use call buttons and why fitting room call buttons boost sales.)
  • most retailers use iOS devices to control the fitting room situation (for instance, our app can be used to reserve fitting rooms, add customer names, and store important item information)

However, our fitting room technology provides more than just a means for better customer service. Our system also collects data that can be helpful to retailers. What types of data can our system record, and how can your store benefit from it? Read on to learn more.

Read More »How to Collect Data with Fitting Room Technology

retail industry benchmarks for fitting rooms

5 Most Important Retail Industry Benchmarks for Fitting Rooms

In the retail apparel industry, there are few things more crucial to the success of your business than the fitting room. You can do all the marketing and paid advertising you want, but if your customers don’t connect with your products and associates enough to try on your clothes, you’re in serious trouble.

To get an idea of how important the fitting room is, just consider the data we’ve collected:

  • Shoppers who use fitting rooms are almost 7 TIMES more likely to buy products compared to those who simply browse the sales floor.
  • Shoppers who enter the fitting room on a regular basis are TWICE as likely to buy products from that store.
  • Shoppers who receive service in the fitting room are THREE TIMES as likely to buy products from that store.
  • If a customer does not visit the fitting room, it doubles the likelihood of that customer returning part of their purchase to the store.

Because fitting rooms are so important in the apparel business, they are worth paying attention to. They must become a part of your analytics, as much as door traffic and daily sales.

Specifically, you should be measuring these five industry benchmarks.
Read More »5 Most Important Retail Industry Benchmarks for Fitting Rooms

brick and mortar shopping trends

Why Customers Get Educated Online but Buy In-Store

Finally! Kristin sealed up the last envelope with invitations to her sister Sarah’s bridal shower. This was going to be a huge event!

Her sister was marrying the man of her dreams. Kristin loved the pair as a couple and couldn’t wait to see them walk down the aisle… this wedding was going to be one for the record books. Or, her record books anyway.

Sarah was marrying a man from India. The pair decided to hold a traditional Indian wedding with intermittent glimpses of the American culture where Sarah was raised. The entire affair would last four days.

Kristin was in charge of the bridal shower. That she could handle.

As she finished addressing the last envelope, she was excited for the next task on her to-do list – shopping!

Read More »Why Customers Get Educated Online but Buy In-Store

retail brick and mortar is alilve and well

Is the Death of Brick and Mortar Retail on the Horizon? No, and Here’s Why

It’s a scary thought for many retailers. Brick and mortar retail could end, as we know it, as more people turn to the Internet to shop online. Not so, according to The State of Retail 2015 report by TimeTrade.

TimeTrade compiled a report on the state of consumer behavior, gathering details about how shoppers shop and buyers buy.

The company looked at the psychology behind in-store shopping compared to online shopping. They examined modern consumer preferences and compared these to how well brick and mortar stores will fair going forward.

The results were encouraging for brick and mortar retailers. Here are some of the highlights.

Read More »Is the Death of Brick and Mortar Retail on the Horizon? No, and Here’s Why

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