Increase Your ‘Batting Average’ with People-Counting Data

This article originally appeared on Data-Informed.com

Every day, retailers wonder how they can increase sales, optimize staffing levels, and improve store performance across multiple locations. It sounds like a lot to ask for, but it’s possible to get all that and then some. And it starts with people counting.

People counting is a critical part of tracking retail conversions, arguably the most crucial metric for retailers. With that in mind, it’s hard to understand why it’s so woefully under-utilized. Failure to get a firm hand on retail conversion rates is a massive missed opportunity.

Shifting the focus to conversion can completely transform a retail organization, but to make this happen, retailers need to count people.

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Online Retail Can Give Thanks for 2015 Thanksgiving Shoppers

Last week we did a Black Friday recap that took a look at how much was spent, the longer “Black Friday season”, and the effects of e-commerce.  Then we came across this great infographic that summarized the results of the Thanksgiving through Cyber Monday shopping days. It further backs up what we just reported:

Spending is slightly up, but online shopping is increasing while in-store shopping is taking a hit.

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Was this Black Friday Naughty or Nice for Retailers?

Like reading tea leaves or gazing into a crystal ball, predicting the future of holiday shopping trends is not an exact science. After all, retail shoppers are people who are known to be a pretty fickle bunch.

In “How to Prepare for the 2015 Holiday Shopping Season” we turned an eye to the future with some predictions about this year’s holiday shopping trends.

Preliminary results for Black Friday shopping are in; now let’s see if our predictions were accurate.

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Build Trust With Your Customers by Keeping Them In-the-Know

The only thing worse for your business than an angry customer is an angry customer who feels that you have misled them in some way. Customers need to trust that the company they’re working with has their best interests at heart before they give them money, and one way to earn that trust is to be as upfront and honest as possible. This is true of every facet of business no matter what industry you work in, but it’s especially important when it comes to wait times.

Restaurants, retail stores, repair services, and many other types of businesses will likely require their customers to wait at some point during the transaction. This is an inevitable part of life, but in an age where attention spans are shortening, and people are programmed for instant gratification, wait times can be devastating to your business. A study done by Northwestern University found that when standing in a fast food line, the amount a customer is willing to pay decreases each extra second that they’re waiting.

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How to Deliver Hyper-Personalized Customer Service

When you think about personalizing your retail business, what’s the first thing that comes to mind?

If you’re like many retail store owners, it’s marketing. You consider cross-channel or omnichannel marketing. You make sure you gather enough data on your customers to share relevant marketing messages. Is this enough?

Probably not.

In retail, you have a unique opportunity. Your employees work one on one with customers. As they begin talking to shoppers, it’s easy to sprinkle in personalized service. It’s good old-fashioned customer service with one associate personally investing time into one customer.

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How to Stand Out by Utilizing Modern Retail Technologies

Are you ready to update your customer shopping experience? Here’s how you can use modern retail technologies to differentiate your brand.

With the growing amount of competition on the retail landscape—thanks largely to the number of customers who are shopping online instead of at brick-and-mortar retailers—it is no longer enough for your store to merely sell quality products and services.

On the contrary, today the most successful retailers out there are also engaging their customers on intellectual and emotional levels.

Said another way, emphasizing a unique and satisfying customer experience is one of the best ways that brick-and-mortar retail stores can continue to draw shoppers who might otherwise opt to shop online.

Ask yourself this: why do so many people buy coffee at Starbucks instead of just buying Starbucks-brand coffee grounds at the grocery store?

Opting to visit a Starbucks location and order a drink there is not only less convenient and more time-consuming than brewing coffee at home, but it is also markedly more expensive.

The catch, though, is that Starbucks, instead of trying to compete with home-brewed coffee on cost (not a feasible option) have focused instead on creating a stellar and customized customer experience. From friendly and personal baristas to a comfortable store atmosphere established by familiar aesthetics and good music, Starbucks’ success is as much about the customer experience as it is about the product.

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Want More Sales? Don’t Forget About Dads!

For too long, fathers have been represented in the media as the bumbling guy who waits outside the fitting room. He holds mom’s purse while she gets down to the important business caring for the family, handling all of the back to school shopping for the kids and leaping tall buildings in a single bound.

It’s a metaphor that has seen dads portrayed as the butt of many jokes, but is it true?

When it comes to shopping, are fathers firmly planted in the passenger’s seat?

If you don’t think so, the latest research on the shopping habits of fathers from Young & Rubicam (Y&R) may surprise you.

While advertisers and retailers have been busy falling over themselves trying to entice moms, dads have been big spenders all along.

Whoops!

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5 Things Retailers Need to Know About RFID Technology

What if you could decrease your online order cancelations by 60%? That’s exactly what one children’s clothing retailer was able to do using radio-frequency identification (RFID) technology to reduce online out-of-stocks.

However, RFID goes beyond reducing online out-of-stocks. It provides an all-encompassing improvement to inventory accuracy, sales, margins, and expedited returns, according to a research study at Auburn University.

It’s these kinds of RFID benefits that have retailers giving this technology a much closer look.

Want to learn more about harnessing the power of retail technology?

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How to Make Sense of The Fitting Room Experience

Trying to redefine your sales? Searching for ways to strengthen your brand? Have you peeked into your fitting rooms lately?

Fitting Room Analytics Provide Crucial Insights

Tucked in the corner of your company is a series of tiny rooms. There, customers haul in endless trousers, tops, and accessories – all with the hopes of finding the perfect styles for the perfect prices.

Fitting rooms promise more than designer labels and wardrobe upgrades, though. They also provide crucial insights into your brand’s sales authority and customer appeal. Therefore, capturing fitting room analytics and studying them is essential. There are five key data points that fitting rooms offer. Let’s examine them now

Want to learn more about harnessing the power of retail technology?

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Why Retailers Absolutely Need People Counting

Most retailers are missing massive opportunities by woefully underutilizing one of the most critical numbers: The conversion rate of visitors to buyers. Are you surprised?

Retail conversion is probably the most crucial metric for retailers.

Want to learn more about harnessing the power of retail technology?

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