This article originally appeared on Data-Informed.com
Every day, retailers wonder how they can increase sales, optimize staffing levels, and improve store performance across multiple locations. It sounds like a lot to ask for, but it’s possible to get all that and then some. And it starts with people counting.
People counting is a critical part of tracking retail conversions, arguably the most crucial metric for retailers. With that in mind, it’s hard to understand why it’s so woefully under-utilized. Failure to get a firm hand on retail conversion rates is a massive missed opportunity.
Shifting the focus to conversion can completely transform a retail organization, but to make this happen, retailers need to count people.