I’ve been excited at how many great press mentions Fit Happens has been getting lately! A great many thanks to Margo Myers for helping make this happen.
It really is a passion of mine – the fitting room is the most valuable real estate in the store, and far too many retailers fail to utilize it anywhere near capacity.
(Haven’t had a chance to read Fit Happens yet? Download a free chapter now.)
STORES Magazine Article
Just last week, Fit Happens was liberally referenced in STORES magazine’s April 2015 article “Selling Satisfaction“.
Book Launch Interview
At the start of our conversation, Margaret asked her audience, “How many people have not liked what happened in a fitting room?”
You know the result – every person raised their hands!
One of the other things Margaret said was, “Shopping is such a time consuming experience; when you’re unsuccessful that’s one of the worst feelings!”
I couldn’t agree more. Retailers need to make the experience more likely to be successful for their customers, especially those who are far enough along in the sales process that they’re in a fitting room!
Lousy fitting room experiences mean lousy customer experience, which lead to lousy sales for retailers. But it doesn’t have to be this way – which is one of the reasons I wrote Fit Happens in the first place!
RSR’s Post-NRF Debrief Webinar
Before Fit Happen was even released, Retail Systems Research highlighted the book in their post-NRF debrief webinar.
Check out the webinar here (Fit Happens is discussed at the 29:29 minute mark).