Fit Happens

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Analog Buying in a Digital World

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[av_testimonial_single src=’3370′ name=’Bob Phibbs’ subtitle=’the Retail Doctor®’ link=” linktext=”]

Fit Happens is a quick read that tackles many myths about how dressing rooms should be managed and takes aim at those rushing to rip them out and replace with distracting technology. Any retail apparel store executive team trying to figure out how to increase sales in their brick and mortar locations will be unable to unless they’ve understood the power of the fitting room. Highly recommend.

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[av_testimonial_single src=’3365′ name=’Paula Rosenblum’ subtitle=’Retail Industry Analyst, Retail Systems Research’ link=” linktext=”]

Entry into the Fitting Room demonstrates a real commitment on the part of the shopper. Marge has done a great job presenting the practical time-honored steps a retailer can take to honor and meet that commitment, sprinkled with a dash of 21st century technology to make the process more efficient. A great read for all retailers large and small.

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[av_testimonial_single src=’3369′ name=’George Anderson’ subtitle=’Editor-in-Chief/Associate Publisher, Retail Wire’ link=” linktext=”]

If there is anyone in retailing who knows more than Marge Laney about what it takes to turn the fitting room experience into a sales driver, I’ve yet to meet them. In “Fit Happens,” Marge shares her insights into all the stakeholders in the process (customers, store associates, and management) and offers a concise and practical handbook for success. There’s something here for everyone from single-store boutique operators to executives in charge of the customer experience at the largest of chains. Read it. You can thank Marge later.

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[av_testimonial_single src=’3359′ name=’Marge Laney’ subtitle=’CEO, Alert Tech’ link=’http://’ linktext=”]

Shopping may be digital, but the decision to buy is still an analog process requiring the customer to try-on before saying, Yes, I am going to buy this. To be successful and profitable, apparel retailers need to value their fitting rooms and establish a service strategy that moves customers into the fitting room and exceeds their expectations while there.

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Just Click the Book Below

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Fit Happens, by Marge Laney

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Learn why the fitting room is the most important space in the retail store

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Learn the different types of fitting room technology and how to use them effectively

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Learn the two things apparel retailers need to do to increase sales, profit, and customer loyalty

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