How to Let Your Customers Keep Shopping While Waiting in Line

Even though your customers may be excited to try on a few pieces of clothing at your retail store, they will not hesitate to put their selected items back on the rack and head for the exit without making a purchase if your fitting room lines are too long.

It’s not always easy for retail companies to implement innovative technology into their customer service strategy, but in today’s world technology is being used by businesses of all types to improve the client experience, and with great results.

If you want to prevent your customers from leaving your store unhappy, you need to make it possible for them to browse the store while they wait for a fitting room to become available.

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How Smart Mirror Technology Increases Smiles and Sales

This post has been edited since it originally appeared on VMSD.com

As online retailers continue to grow, brick and mortar clothing stores have been struggling to find ways to remain competitive against juggernauts like Amazon and eBay. These massive online retailers have access to seemingly limitless inventories of styles and colors that customers can browse at the click of a button. And, they don’t have to worry about some of the same costs such as staffing and theft. So how are top tier retail clothing stores supposed to entice shoppers to visit their stores and get the sales they need to stay in – and grow – their businesses?

The newest advance set to help reframe the retail experience is called the smart mirror.

While there are several competing models being tested across the country, a standard smart mirror functions as a combination of a mirror and video camera. The smart mirror will snap a video of a customer in an outfit and then display it as they try on different combinations letting them quickly compare looks. This lets customers decide which outfit they like best, and some smart mirrors can even let customers see how they would look in a different outfit without ever undressing.
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Why You Need to Know if that Fitting Room is Occupied

There are many devices used in the world today that you don’t appreciate until you do without. Take occupancy lights, for example. Anybody who has ever used a public restroom understands that it’s difficult to know what’s going on behind a closed door. Peeking under doors or knocking feels a bit creepy, but nobody likes waiting unnecessarily.

Who knew such a complex social situation could be solved by something as simple as a lightbulb that’s triggered by the locking of a door?

In fact, retailers should give some serious consideration to the idea of occupancy indicators for fitting rooms. It’s crucial to know if a fitting room is occupied, and here are a few reasons why.

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The Best Technologies to Use in the Fitting Room

When you think of fitting room technology, does Rebecca Minkoff come to mind?

This stylist has partnered with eBay to put together one of the most jaw-dropping fitting room experiences. The rooms are complete with personalized kinetic sensors and tracking systems to get to know customers on a deeper level.

For most retailers, the idea of adding technology to a fitting room feels far-fetched. This is where most retailers are sorely mistaken.

Technology isn’t something to be afraid of in retail. It’s something to embrace.

Many retailers worry about adding technology because of the cost or extravagance. Still, some of the best technologies to use in a fitting room are simple and highly effective. They drive sales and improve customer’s experiences.

The first step, is knowing what you need and what makes the most sense for your brand.

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How to Create Stellar Customer Experiences in the Fitting Room

We’re on a mission to help you understand how to make fitting rooms better. This is the third of a three-part series intended to provide the basics of a great fitting room experience. This post focuses on creating consistently stellar customer experiences in the fitting room.

You can have fitting rooms that are comfortable, well-lit and perfectly laid out to make customers feel at home. You can have a store that subtly but assuredly directs customers to the fitting rooms each and every time they shop. You can do everything right, and still have trouble getting customers to try stuff on.

So what is the problem? It could be your staff. Not a problem with the people working in your stores, per se, but with their training.

The most engaged employees are the ones that feel valued, appreciated, and empowered. They’re also part of a team that works together to ensure the best possible customer experience.

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How to Make a Fitting Room Presentable

We’re on a mission to help you understand how to make fitting rooms better. This is the first of a three-part series intended to provide the basics of a great fitting room experience. The initial focus is on ensuring fitting rooms are presentable.

If you have been following along with us for a little while, you’re probably starting to come around to the idea that fitting rooms are important. Really important. Because this tiny room is where the customer makes their buying decision, it’s really one of the most critical elements to retail success.

And yet the fitting room, where the success or failure of the retail transaction hangs precariously in the balance, is often among the most neglected areas of the store. Think about it:

Is there another area of the store that’s so completely void of technology, either to support the fitting room process or to collect invaluable consumer data?

Once you accept that the current approach to the fitting room experience is, in most cases, completely broken, you can start doing something to address it.

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Will Customer Satisfaction Increase Significantly From Installing Call Buttons?

It’s good to be skeptical when reading about sales technology on the internet. For example, you may be wondering if there is any way to know if the push of a call button can affect sales. You may also wonder how we can measure the relationship between the presence of fitting room call buttons and increased sales.

As it turns out, there are many ways to measure the effectiveness of call buttons on the bottom line. Some are pretty sophisticated and require an upfront investment, but we’ll get to those in a little while. First, let’s have a look at ways to measure the “quick wins” that can come with the addition of this relatively straightforward technology to fitting rooms.

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3 Reasons Why You Need to Know How Many Shoppers Visit Your Fitting Rooms

When they’re considering installing call buttons in fitting rooms, larger retailers often ask, “Do your call buttons know how many people went into the fitting rooms in the first place?” That’s a great question! After all, some retailers may never have considered the number of fitting room visits would be an important component of developing a sound retail sales strategy.

There are at least three excellent reasons why you need to keep detailed statistics about your fitting room usage.

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The “Who” and “What” Fitting Room Mystery Solved

As a retail apparel company, your list of priorities needs to stay consistent from day-to-day.

  • You need to promote your products effectively so you can increase in-store traffic.
  • You need to ensure your sales associates practice exceptional customer service on the sales floor to improve the customer experience.
  • And, above all, you need to do whatever is necessary to drive shoppers to the fitting room in your store.

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How to Avoid the Dreaded Re-dress

It’s no secret that the fitting room is the single most important area of any successful retail apparel business. Customers can visit your website, follow you on social media platforms and browse your stores all day long, but unless they make routine visits to your fitting room to try on clothes, they will never contribute significantly to the revenue of your company.

Over the years our company has worked extremely hard to create technology that drives in-store traffic for retailers, gets customers off the sales floor and into the fitting room, tracks important fitting room metrics, and perhaps most importantly—improves the fitting room experience of each and every customer.

We’ve used various analytic tools to help retailers better manage the fitting room experience of their customers, but one of the most effective ways we’ve found is through the installation of fitting room call buttons.

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