Amazon Brings the Fitting Room to You
To date, Amazon has struggled to successfully break into the apparel industry. However, “Prime Wardrobe,” may be a major game changer for the company and… Read More »Amazon Brings the Fitting Room to You
fitting room technology
Heads Up on Your In-Store Mobile Retail App
There is plenty to think about while you’re planning your brands in-store mobile retail app. If you’re like most retailers you have leadership that is… Read More »Heads Up on Your In-Store Mobile Retail App
How to Collect Data with Fitting Room Technology
At Alert Tech, we get a number of frequently asked questions about our fitting room technology. Two of the most common questions are:
- What is your system used for?
- How can it make my retail store more effective at providing a stellar customer experience?
I’ll break down the answer to the first question into the main hardware components:
- fitting room occupancy sensors give retailers insight into an area where you can’t install cameras
- call buttons allow shoppers to request sales assistance when they are already in the fitting room (Of course, there’s a lot more to it than that. You can read more about what kinds of customers use call buttons and why fitting room call buttons boost sales.)
- most retailers use iOS devices to control the fitting room situation (for instance, our app can be used to reserve fitting rooms, add customer names, and store important item information)
However, our fitting room technology provides more than just a means for better customer service. Our system also collects data that can be helpful to retailers. What types of data can our system record, and how can your store benefit from it? Read on to learn more.
How Retail Store Technology Attracted New Talent
Another day, another dollar, Shelby thought as she clocked out for lunch.
This job was starting to wear on her. She always thought retail would be so much fun! She loved shopping. She loved fashion. So why wasn’t her work helping shoppers on the sales floor and in the fitting room more exciting?
Read More »How Retail Store Technology Attracted New Talent
How to Let Your Customers Keep Shopping While Waiting in Line
Even though your customers may be excited to try on a few pieces of clothing at your retail store, they will not hesitate to put their selected items back on the rack and head for the exit without making a purchase if your fitting room lines are too long.
It’s not always easy for retail companies to implement innovative technology into their customer service strategy, but in today’s world technology is being used by businesses of all types to improve the client experience, and with great results.
If you want to prevent your customers from leaving your store unhappy, you need to make it possible for them to browse the store while they wait for a fitting room to become available.
Read More »How to Let Your Customers Keep Shopping While Waiting in Line
Why You Need to Know if that Fitting Room is Occupied
There are many devices used in the world today that you don’t appreciate until you do without. Take occupancy lights, for example. Anybody who has ever used a public restroom understands that it’s difficult to know what’s going on behind a closed door. Peeking under doors or knocking feels a bit creepy, but nobody likes waiting unnecessarily.
Who knew such a complex social situation could be solved by something as simple as a lightbulb that’s triggered by the locking of a door?
In fact, retailers should give some serious consideration to the idea of occupancy indicators for fitting rooms. It’s crucial to know if a fitting room is occupied, and here are a few reasons why.
Read More »Why You Need to Know if that Fitting Room is Occupied
The Best Technologies to Use in the Fitting Room
When you think of fitting room technology, does Rebecca Minkoff come to mind?
This stylist has partnered with eBay to put together one of the most jaw-dropping fitting room experiences. The rooms are complete with personalized kinetic sensors and tracking systems to get to know customers on a deeper level.
For most retailers, the idea of adding technology to a fitting room feels far-fetched. This is where most retailers are sorely mistaken.
Technology isn’t something to be afraid of in retail. It’s something to embrace.
Many retailers worry about adding technology because of the cost or extravagance. Still, some of the best technologies to use in a fitting room are simple and highly effective. They drive sales and improve customer’s experiences.
The first step, is knowing what you need and what makes the most sense for your brand.
Will Customer Satisfaction Increase Significantly From Installing Call Buttons?
It’s good to be skeptical when reading about sales technology on the internet. For example, you may be wondering if there is any way to know if the push of a call button can affect sales. You may also wonder how we can measure the relationship between the presence of fitting room call buttons and increased sales.
As it turns out, there are many ways to measure the effectiveness of call buttons on the bottom line. Some are pretty sophisticated and require an upfront investment, but we’ll get to those in a little while. First, let’s have a look at ways to measure the “quick wins” that can come with the addition of this relatively straightforward technology to fitting rooms.
Read More »Will Customer Satisfaction Increase Significantly From Installing Call Buttons?
Want More Sales? Don’t Forget About Dads!
For too long, fathers have been represented in the media as the bumbling guy who waits outside the fitting room. He holds mom’s purse while she gets down to the important business caring for the family, handling all of the back to school shopping for the kids and leaping tall buildings in a single bound.
It’s a metaphor that has seen dads portrayed as the butt of many jokes, but is it true?
When it comes to shopping, are fathers firmly planted in the passenger’s seat?
If you don’t think so, the latest research on the shopping habits of fathers from Young & Rubicam (Y&R) may surprise you.
While advertisers and retailers have been busy falling over themselves trying to entice moms, dads have been big spenders all along.
Whoops!
Fit Happens – Free Chapter Filled With Fitting Room Data & Optimization Tips
Shopping may be digital, but the decision to buy is still an analog process requiring the customer to try-on before deciding to buy.
Marge Laney, CEO of Alert Tech, steps out of the boardrooms of Big Retail to talk truth about the places we take it all off.
Fit Happens illuminates the most important square footage in the store, and provides practical solutions that will transform every fitting room into the most productive square footage of every retail store.
